I'm Juan Herrera.🎤 I communicate through the art of magic, my lifelong passion.💡 Tech enthusiast interested in product and business development.

"Any sufficiently advanced technology is indistinguishable from magic." - Arthur C. Clarke


📍 Where I'm Right Now

Updated August 13th, 2026, during a family holiday while travelling around Mexico.

Magic

I’m thinking about new shows and effects while continuing to refine my repertoire. I’m especially interested in how staging can make each piece clearer, more personal, and better able to communicate something beyond the trick itself.

Personal

I’m looking forward to a slower pace: consuming less content, choosing fewer and more specific books, and perhaps watching more films. For now, I’m enjoying travelling with my family, having some distance from my usual routine and reflecting on some thoughts.

May 2026

Updated May 11th 2026, from Mexico City.

Magic

I’m revisiting my repertoire and thinking more carefully about how technique, staging, and effect work together. I want to create performances that go beyond the trick and communicate emotions, stories, and something recognisably human.

Personal

I’m trying to be more selective with my attention: less noise, fewer things at once, and more time for reading, thinking, and developing the ideas that matter to me.



🚗 Velezuma - Shared transportIn my first year at university, I lived 50 kilometers away.The bus left too early. Most students had no car.So my cousin and I made three WhatsApp and Telegram groups for sharing rides.Today, more than 900 students use them to make that same trip.Later, I built a small website to explain the rules and help drivers and passengers join.A simple problem. A simple system.Still useful years later.

♠️ Magic Master - Online Magic Academy
One day I asked myself: If I had to learn magic again, where would I start?So I created a learning path for anyone who wants to understand magic the way I do.Not just the tricks, but the structure and the psychology behind each effect.After many years, I understood that a good magician is not the one who knows the most tricks, but the one who makes people feel an impossible emotion.

📚 Relatos Cortos - Online ShopDuring my first years as a student, I wrote two short stories.They were awarded by my high school and by a local newspaper, Diario El Sur.So I decided to sell them online.All profits were donated to Anne Axarquía, an association in Vélez-Málaga that supports children with special educational needs.Small stories. A little project. A real purpose.

📽 Roda2Cine - Film BlogThis was my first contact with web design and online writing.A small blog about another great passion of mine, deeply connected to magic: cinema.After all, the first movies were illusions. Georges Méliès was a magician.Years later, I replaced it with a Notion database containing the movies of my life.Another way to collect stories. And understand myself through them.